COMMUNITY LOCAL ADVERTISING
Advertise to your neighbors ...
COMMUNITY LOCAL ADVERTISING
Advertise to your neighbors.
Today's biggest digital advertising trends in the last number of years is the coming of Community-Local Advertising. This type of geolocation targeting is on the steady rise to reshape the advertising campaign stategies for large companies and small businesses alike.
What is hyperlocal anyway?
Hyperlocal means a very specific area, locally or in close proximity to a certain place like your school, your home, your office, the strip mall and so on. It could also stand for specific area or neighborhood, or even a particular zip code. In other words, Hyperlocal Advertising is the way with which you advertise your campaign to your targeted audience based on their specific location.
What are the benefits?
Establishing a sense of community is number one. Hyperlocal Advertising is a powerful way to engage and build relationships with your community prospects, to share relevance with their interests and activities.
What businesses can benefit?
It is highly beneficial to all local businesses.. The local cafe, restaurants, tire shops, clinics,, barbers and salons and so on.
Hyperlocal was the perfect way for them to appeal to their very specific local consumers. And now, big companies are starting to explore its opportunities - insurance companies,, retailers, real estate, car companies and even government offices.
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Community-Local Advertising
One of the biggest digital advertising trends in the last couple of years was the rise of Community-Local Advertising. Popular as ever, this specific type of geolocation targeting is on the steady course today to reshape the advertising strategies for big players and small businesses alike. And if you’re still not very sure what’s the idea behind it, here is the simple breakdown for you:
What is community-local anyway?
Starting from the name itself, Community-Local means a very specific area, locally (in close proximity) to a certain place (ie. your home, your office, the main street, etc.). It could also stand for specific community or neighborhood, or even a particular zip code.
In this sense, Community-Local Advertising is the means with which you advertise your message to a very targeted audience based on their specific location. The location is often pinpointed with the help of location-based technologies, like the GPS on smartphones. your agents based.